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Designing and delivering a training for community health workers to have conversations on divisive topics
Designing urban environments to nudge behaviors that lead to happiness
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Building vaccine confidence in New Hampshire through behaviorally-designed public health communications
Preventing landlords from discriminating against tenants who use housing vouchers
Using community insights to direct disaster risk management in the Himalayas
My Expertise
Applying behavioral science research to real-world problems is my superpower. I taught a university course on emotions and decision making, and have spent half a decade as a consultant at the 'Nudge Unit.' I have led all or part of over 40 social impact behavior change projects, including breaking down the challenges and designing interventions to address them based on my team's research and the larger body of experimental evidence.
I'm great at identifying knowledge gaps working with key audiences to fill them. I have extensive experience in a range of qualitative and co-design methods: I have conducted hundreds of interviews; facilitated dozens of focus groups and co-design sessions; and designed and conducted dozens of observations and mapping exercises. I connect with people well, and love the process of peeling back the layers of a challenge to find it's driving elements.
I want to know if my designs work! And for whom! And how well! I have experience setting up and conducting an array of quantitative and qualitative evaluation methods, ranging from the most rigorous randomized controlled trials (RCTs) to the most agile rapid feedback rounds.
As a project leader, I lead teams of 3-10 people through the full process of identifying target behaviors; conducting exploratory research; and designing, prototyping, and evaluating new designs. I also lead business development, providing strategic expertise to identify new, socially impactful use cases for applied behavioral science.
I'm a dancer and dance teacher. I am trained as a doula, practiced for two years, and have helped deliver over 30 babies. I am great at learning new languages (ask me about some of my favorite idioms!). I'm good at building fires, even when it's wet out. I'm a storyteller and always have a good one ready to tell— just ask :)
A few past clients
About
I design systems, services, and processes that work better for people. By focusing on behavior, my goal is to map out the elements of a decision-making environment that affect what people do and how they feel— and redesign those elements in a way that makes people happier and healthier.
I am currently a Senior Advisor at the Behavioral Insights Team (BIT)— the original 'Nudge Unit' that inspired the creation of hundreds of similar teams worldwide. As a middle kid in a big family, being collaborative, resourceful, and relatable has always come easily. I have lead over 40 behavioral design projects or project work streams.
Over the last five years, I have worked on a range of social impact challenges— from preventing childhood drowning to getting people into safe and affordable homes to boosting vaccine uptake.
I have always been curious and observant when it comes to behavior and emotions. I have learned about how humans interact with each other and their environments over the years as a doula, a conservation corps leader, a barista/ ice cream scooper, a tour guide, an activist, a hiker, a host, an organizer, a mentor, a sister, and a friend.
